Introduction This paper analyzes consumer behavior spot purchase items at McDonalds. Some of the criteria exsert in the paper includes: influences on the customer, customer mannerism while giveing, what items they purchased and interactions with McDonalds staff. My Experience When doing this project I went to the McDonalds closest to my house. I went internal and prescribeed off the dollar menu, my ramble consisted of a 64oz. Sprite that is currently on sale for 69 cents, and a curt chicken sandwich. I knew exhalation into the restaurant that these were items that McDonalds carried. I had seen the advertisement about the pot liquor on T.V. and on signs the restaurants bring out exteriorly, and soak up always purchased chicken sandwiches from this restaurant. going into the restaurant I was greeted by the cashier whom asked: Welcome to McDonalds, how whitethorn I help you? I replied affirm by saying hi and proceeded with my order. I ordered the crispy chicken sandwich with no tomatoes and the 64oz. Sprite. It took me about 73 seconds to rule my food. While eating, I sat down and monitored former(a) consumers acquire food. Here is what I saw. Consumers purchasing techniques and mannerism I would say 75% of everyone who went inside was come with with someone.
I have a shade that amount would be practically lower if I was notice the drive-thru lane. Al roughly 80% of everyone come with asked their companion what they were getting to eat forrader actually purchasing anything. It seemed to me nearly girls that were accompanied with a male whether it would have been boyfriend or husband, purchased a salad. I believe that the girls were trying to delegate their companion that they were eating healthy. I estimated only 5% of the people I watched knew simply what they indispensabilityed without looking at the... If you want to get a full essay, order it on our website:
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