Module: Marketing A case study on Bella Napoli Restaurant INTRODUCTION Bella Napoli is an Italian eating place that assailable its doors in 2005 in Clonsilla, North of Dublin. It takes its name from a blue town of 25,000 inhabitants, situated above the Amalfi coast, in the nation of Salerno, sulphur of Italy. It praises itself for making possibly the best pizza in the country. In 2007 it extended its premises by opening a department for its new pull out business. MISSION Bella Napolis cathexis is to get out its customers with a unique experience by enjoying the tastefulness and healthiness of its freshly made food, including homemade pasta and pizza, in a sedate and friendly atmosphere. MARKET Bella Napoli operates in the give industry. Given the current sparing downturn, many customers are transformation from restaurants to take-away, which offer a cheaper alternative. The take-away division is strongly benefiting from this trend. CUSTO MERS Bella Napoli targets residential families living in the area, which intend a large counterweight of its customer base. These families are put to upper class, with a expendable income in excess of 25k. plenty working in the local businesses and in the nearby business concern Parks are much attracted by the early hushing menu.
SUPPLIERS They currently have 3 suppliers: 2 delivering food and 1 delivering drinks. Given the high procedure of food and drinks suppliers in the market place, Bella Napoli deep renegotiated the terms with its suppliers by getting better pricing conditions. THE selling MIX As part of their trade strategy busi! nesses analyze the merchandising mix, often referred as the 4 Ps, i.e. product, price, place and promotion. The service industry has an excess 3 Ps: people, processes and tangible evidence. To achieve its objectives, Bella Napoli has developed a strategy, by apply the marketing mix: Product is anything that can be offered to the market for attention,...If you postulate to get a full essay, order it on our website:
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