Market analysis C & J Clarks Ltd

Market analysis C & ampere; J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY memoir AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. big ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF strategic ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark express (Clarks) to prepare a report which would include a food market analysis of the UK footwear industry and to target a mo of strategic recommendations which would ensure that Clarks secures its short, medium and massive term incoming as the market leader in the shoe business. expatiate supporting my findings and recommendations are detailed in the main report. A summary of the main points are as follows:-FindingsClarks brand is accepted as one of quality with a strong market share o f children?s footwear and the ?the much mature? customer. The companion has a strong distribution interlocking which could be use as a platform to engulf new products at minimal incremental cost. There is a signifi trickt bane from new competitors such as the major supermarkets as soundly as high mold retailers extending their product domain to footwear. footgear is growing in importance as a ?fashion? item and evidence supports an increase in ?pulsing? buying particularly by women.

Consumers in the age melt down 30 to 49 years olds spend the most on footwear, on average £322 per annum. There is increased political bane on ?cheap? imports e.g. tariffs on impo! rted goods from China and Vietnam. The EU billing is also monitoring anti ? competitive air closely. This could intensify in the future. Social trends are wedgeing Clarks? market. There is a croak towards ?cheaper? more fashionable boots and shoes made of unreal materials which can easily be disposed of after a relatively short period of time. The UK economy is showing signs of deceleration tear down which will have an adverse impact on demand... If you expect to get a full essay, guild it on our website: OrderCustomPaper.com

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