KFC

Kentucky Fried Chicken and the Global Fast-Food Industry         The National ingest house Association anticipated that fast-food gross sales grew 5.2 per centum in 1997 to $104 one thousand million from the 1996 figure of $98 billion. Fast-food chains were ahead of the sit-down restaurants. The study market atoms that do up the global industry in fast-food included sestet different portions. Sandwich chains were the largest atom of this market, with McDonalds jumper cable the way with $16 billion in sales, 35 partage of the segment, and over 23,000 restaurants in 109 countries. This segment feature intense competition among the participants, numbering to a greater extent(prenominal) than twelve, such(prenominal) as McDonalds, Burger King, Wendys, and Taco Bell. The saturation of organise chains made sales drop, thus forcing the chains to stage new products, lower prices, mitigate service, open new locations, and co-brand with former(a) chains . The second largest segment was the dinner houses. These were popular among the aging promote that wanted a more upscale and expensive meal, such as the Red Lobster, olive Garden or Applebees. rivalry among the eleven or so major restaurants in this segment was fierce because of over-saturation, also. This segment overtook the branchiate buffet chains segment of the fast-food industry.

Pizza Hut, with over 46 percent of their segment and more than $4 billion in sales predominate the new(prenominal) seven restaurants in the pizza segment of the fast-food industry. Pizza places diversify into non-pizza foo d items, for instance bellyacher wings, to ! keep their profits up. another(prenominal) segment was family restaurants that included Dennys with over 21 percent of the share, followed by Shoneys and man-sized Boy with 14 percent and 10.8 percent, respectively. Kentucky Fried Chicken (KFC) dominated the chicken segment of the fast-food market. In 1998, this corporation was the worlds largest chicken chain and the trio largest fast-food chain. There were 10,200... If you want to necessitate a full essay, parliamentary law it on our website: OrderCustomPaper.com

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