Environmental Factors Paper

IntroductionI geared this paper on Coca-Cola because of my veilest on a previous paper I wrote for this marketing class; package and Price Analysis: Pepsi-Cola. As I wrote the paper on Pepsi I became interested on both products since the look at been see competitors since the early 1900?s and still remain the two knock off cola drinks on the consumer products market today. This paper will inter Coca-cola?s domestic and global market as intimately as the importance of social responsibility and ethics attack the brand. Coca-Cola?s marketing began in China and opened its for the foremost time bottling places in Shanghai and Tianjin in 1927. A three plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of dealings in the midst of China and the United States. Coca-Cola was the first American consumer product to bring forth to China. (Coca-cola.com)Environmental Fac torsOne environmental factors faced in the first few long time was sales. Sales were truly higher in smaller more(prenominal) exclusive markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. other factor was the distribution to the retailers; well-nigh of the smaller locations required hours of give way on everyplace rutted dirt roads, this presented a logistic challenge. In sum rowing of sales was hard in these regions. The keep guild hired over thousands of sales representatives to make reparation visits and oversee the amount of product being sold and in what locations. This selective information was then entered into data banks that compiled all of the information and the company could track the information. Environmental factors can be political, social, ecological, cultural, technological and honest in nature. Coca-cola must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attem! pt... If you motive to bestow a full essay, order it on our website: OrderCustomPaper.com

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