Monde Nissin Corporation Essay

Monde Nissin Corporation has been providing Filipino consumers high quality products and refined service for almost 29 years. With the companys drive for justice and continuous innovation, Monde Nissin subsequently ventured into instant bonces in November of 1989. thriving Me launches its Instant Mami noodle soup variants, beef and Chicken flavors, both variants had later construct the fast-paced selling variants within the segment. Thus, our study will be focusing oddly on Lucky Me Beef na Beef noodles.Lucky Me Beef na Beef noodles is the closest thing to one of the Filipinos favorite viand Nilagang Baka, a slowly boiled beef brisket with a variety of potatoes and cabbage. This product is known for its features as certified NAPA (No Artificial Preservatives Added) and halal accredited (considered the culture and tradition of Muslim consumers for consumable goods).Encourage by the popularity gained by Lucky Me Instant Mami, noodles with soup in pouches, Monde Nissin came up w ith some other firsts, such as Lucky Me Pancit Canton, the first dry noodle in the market, and Lucky Me Supreme La Paz Batchoy, the first bowl noodle uncommitted in that flavor. Also, Lucky Me creates excitement in the category through the display of Instant Spaghetti, Bihon and Sotanghon.To help incite more nutritious products, Lucky Me teams up with the Department of Health (DOH) in a pioneering effort to help let off malnutrition and hunger in the Philippines by fortifying its noodles with vitamins and minerals. With this, the DOH officially certified Lucky Me with the Sangkap Pinoy Seal, assuring the consumers an intake of at least one-third of the daily unavoidableness of the micronutrients that it has been fortified with Vitamin A and/or iron.Because of the said efforts and achievements of Lucky Me, it has been officially became a member of World Instant Noodles Association (WINA). It is an association formed to correct the quality of instant noodles andincrease its con sumption through the mutual exchange of information by manufacturers around the world, to discuss environmental and technical issues, and to promote mutual friendship, thereby enhancing diets worldwide and contributing to the development of the industry.For more than two decades now, Monde Nissin has steadily and aggressively risen to be one of the countrys leading food manufacturers. From its first biscuits, Monde Nissin Corporation has evolved into a premier viands Company, which has consistently been among the Philippines Top 100 Companies since 2000. And now, its products are continuously striving to become the market leader in their respective categories.And to give back to their firm customers and also to form part to their advertisements, Lucky Me launched Kainang Pamilya Mahalaga (Family Meals Matter) advocy, which promotes frequent family meals together as a simple but effective way to raise happy, hefty and successful children. And to strengthen this advocacy, the com pany reinforces this with the launch of National FaMealy Day Araw ng Pagkilala na ang Kainang Pamilya ay Mahalaga, this is to commemorate that family meals matter.