Business Profile Of Experian Business Express - 1193 Words

Experian is the leading global information services company, providing data and analytical tools to clients globally. The organisation helps businesses manage credit risk, prevent fraud, target marketing offers and automate decision making, furthermore, it also helps individuals check their credit report and score and it also helps protect against identity theft (Experian.co.uk, 2016). Experian’s biggest competitors in the Credit Reference market, Experian’s primary market, are: Equifax and Callcredit (Moneysavingexpert.com, 2016). The author of this report is currently an intern at Experian, fulfilling the role of a Marketing Assistant, providing marketing assistance to Sarah Wragg, a Marketing Specialist with Experian Business Express. Experian Business Express was founded following the acquisition of Riskdisk in 2011 by Experian, allowing the company to offer a new product range targeted at small and medium enterprises (SMEs) (Experian.co.uk, 2016). The focus of this report is on Experian Business Express’ â€Å"My Business Profile† product. My Business Profile is an online platform offering SME owners the ability to view their business’s credit report and manage their credit profile through the use of the information provided therein. It is a monthly subscription service (Businessexpress-uk.com, 2016). This report will look at how Facebook, the social networking service, can be utilised as a marketing platform for My Business Profile, the Experian Business Express product. ItShow MoreRelatedEssay about Identity Theft: A White Collar Crime2189 Words   |  9 Pagesa piece of mail, or a credit application. They can intercept your mail before it reaches you and take your social security or other information off of it. Identity thieves can pose as a telemarketer, claiming to represent a reputable charity or business, a bank, or even a credit-reporting agency. 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